Nits & Pixel Pitch vs. Brightness & Resolution
Our clients naturally want the highest brightness and best resolution for their display. What many people don't understand is that "brightness" and "resolution" aren't as descriptive terms as they could be when talking about
visibility and clarity, which is what they really want out of their displays. Nits and pixel pitch are better descriptors for these two factors when talking about LED Displays.
Nits (or, Candelas/m2)
Nits are a good metric for how visible an LED Display will be during the day, when there would normally be a lot of external light to muddy the fidelity of the sign. The term "Nit" is actually slang for the standard measure for luminance, the candela per square meter. Nits are a measurement of how much light energy is coming from a source distributed over the area of that source; in other words, it's the light density emitted by an area of light source.
Given a smartphone screen that clocks in at 400 Nits will appear to be as bright as a laptop screen that clocks in at 400 Nits, even though the laptop screen is actually emitting more light in total.
Pixel pitch (or just pitch) is a good metric for how crisp messages appearing on your sign will be from a given distance. While it's easy to be confused by the numbers on hand (5mm is HIGHER resolution than 10mm?), it's simple when you understand what it is that pixel pitch actually measures. Pixel pitch describes the distance between the centers of pixels (usually, arrays of one red, blue, and green LED each) distributed over a given panel.
So, while the actual length-by-width size of our panels is identical for nearly every product we offer,
the pixel pitch describes the difference in clarity. A 5mm pitch panel will have twice as many LEDs per side, and thereby roughly four times as many LEDs per panel, than a 10mm pitch panel.
For frame of reference, Starbrite outdoor display panels are 16mm; Starbrite Pro outdoor display panels are 10mm; Trion Indoor HD panels are 5mm, and Trion Indoor Super HD panels are 4mm